The Palm Coast City Council approved a construction and tax-incentive program to spark commercial construction in Town Center, offering property tax rebates of up to 90 percent or more for significant investments. Town Center has fallen far short of investment and revenue expectations as the special tax district expires in 2034. Leaders excluded residential projects from the deal, prioritizing vertical density and commercial growth over single-family homes.
Business & Economy
Calling Plan ‘Garbage,’ Theresa Pontieri Vows to Block Westward Development Unless Rayonier Pays More for Infrastructure
Palm Coast Council Member Theresa Pontieri rejected Rayonier’s Palm Coast westward expansion plan, labeling the document “absolute garbage” for adding 10,000 homes but eliminating previous developer commitments for roads and parks as taxpayers pick up the $126 million cost of a “Loop Road.” Pontieri demanded the landowner fund infrastructure improvements before a new development order is submitted to the council for approval.
Neighbors Mobilize Against Development of 39 Houses on Previously Protected Matanzas Golf Course Tract
Palm Coast L-section residents are largely opposed to a plans to develop 39 houses on the so-called Tract 3 of the former Matanzas golf course, a tract the Palm Coast City Council had protected from development in 2021, when it approved the broader, 268-home project. Residents argue the Land Development Code protects their views. The developer is not adding new homes, but shifting them from another tract, which would be give to the city for a public park.
Flagler County Unemployment Jumps to 6 Percent, Highest Rate in Five Years
Flagler County unemployment reached 6 percent in January, the highest rate since October 2020 as labor markets in St. Johns and Volusia counties also showed strains in January. Florida lost 20,000 jobs over the year.
Barnes & Noble Coming to Palm Coast’s Target Shopping Center
Palm Coast residents will soon see the end of a long bookstore drought as site plans submitted to the city reveal a Barnes & Noble will be part of a 50,000-square-foot expansion at the Target shopping center. The expansion includes a Five Below and a home goods store.
Records Reveal Some Details as Construction Starts On Scaled Down Data Center in Palm Coast’s Town Center
Construction started on a 10 megawatt DC Blox data center in Palm Coast serving as an undersea cable landing station by way of Flagler Beach. Records show the developer scaled the building size to under 40,000 square feet to bypass public planning board reviews. FlaglerLive obtained the site plan and other construction documents after numerous requests as the project operated under a state confidentiality law for two years.
Palm Coast Council Considers Ending Decades Old Ban on Electronic And Digital Business Signs
The Palm Coast City Council is considering lifting a 26-year-old ban on digital signs to boost economic development, particularly in Town Center. The administration is proposing allowing electronic displays on major roads with strict brightness and transition rules. Some council members worry about safety, sightliness and light pollution in residential areas.
Palm Coast Council Ties ICI’s Easthampton Development Expansion to Affordable Housing for Public Servants
Defying sharp public opposition, the Palm Coast City Council voted 4-1 to expand the Easthampton development from 58 to 71 homes. The approval hinges on a proposal requiring a Hosseini-led nonprofit to sell the smaller lots at cost to essential workers like teachers and veterans, a move proponents argue provides critical attainable housing despite residents’ concerns about density and transparency.
Palm Coast Splash Pad Suit Settlements Reach $2.375 Million, but City Still Faces Over $1.2 Million Loss
Palm Coast has reached a settlement with the final contractors involved in the shoddily constructed Holland Park splash pad. While total recoveries reach $2.375 million, the city remains over $1 million in the red due to rebuilding costs and legal fees. The City Council is expected to ratify the agreement on Tuesday, officially ending the four-year litigation.
Concrete Batch Plant Company Again Seeks Hargrove Grade Rezoning Amid Traffic and Water Questions
Hard Rock Materials returns to the Palm Coast Planning Board seeking to rezone 10.5 acres on Hargrove Grade for a concrete batch plant. City staff is recommending approval, but inconsistencies or questions persist regarding traffic safety and discrepancies in water usage data. Opponents fear heavy industrial zoning could set a precedent for pollution and further industrial sprawl near the existing park, even though Hargrove Grade is Palm Coast’s industrial zone.
Palm Coast Approves Food Truck Expansion and New Dining Hub But Missing Fee Schedule Draws Rebuke
Palm Coast City Council accepted a $55,000 donation from the Town Center Community Development District to build an outdoor dining area at The Stage. Simultaneously, officials passed an ordinance loosening food truck regulations to allow broader operations in commercial zones. The ordinance will continue to be amended, and the absence of a fee schedule drew a sharp rebuke from Council member Theresa Pontieri.
Who Will Pay? Palm Coast Debates Future Growth Assumptions as It Approves New Bond and $582 Million Debt
The Palm Coast City Council unanimously approved a historic $330 million bond to fund essential water and sewer infrastructure improvements and refinance existing debt. Totaling $582 million with interest over 30 years, the loan sparked debate regarding its reliance on future population growth to offset ratepayer costs. While critics and candidates voiced concerns over the financial burden on current residents, city officials argued the investment is necessary to prevent utility failures and ensure long-term service.
Palm Coast Moves to Permit Food Trucks Beyond Town Center, Ending Long-Standing Ban
The Palm Coast City Council has unanimously approved a first reading of an ordinance to ease long-standing restrictions on food trucks, or “Mobile Food Dispensing Vehicles.” The new rules establish “principal” and “accessory” use categories, defining lot sizes and operating hours. While some requirements like lot size and permanent amenities remain, the shift marks a significant move toward a more business-friendly environment, following years of restrictive policies that limited trucks to monthly events.
AdventHealth Palm Coast Among Forbes’ Inaugural List of America’s Top Hospitals
Most people don’t think about hospital rankings until they’re facing a real decision: where to go, who to trust, how close is close enough. A new national ranking from Forbes offers added clarity for families across Flagler, Lake and Volusia counties, naming six AdventHealth hospitals among America’s Top Hospitals.
Palm Coast Set to Take On $582 Million Debt Over 30 Years and Invest $600 Million in City’s Utility Over the Next 5
The Palm Coast City Council is poised to approve a $280 million bond issuance and $45 million refinancing to fund a $599 million utility capital improvement plan. The resulting $582 million debt, to be repaid over 30 years, is already integrated into recent rate increases. While the investment aims to modernize aging infrastructure and satisfy state orders, officials face criticism regarding the city’s failure to secure grants, leaving residents to bear the primary financial burden.
Flagler County’s Jobless Rate Spikes to 6.1 Percent, Highest Since October 2020, and Labor Force Stalls
Flagler County’s unemployment rate surged to 6.1 percent in November, marking a five-year high as the local labor force remains stagnant. While tourism revenue shows modest growth driven by luxury vacation rentals, the housing market is signaling a significant slowdown, with the time to secure a contract reaching levels not seen since the 2012 housing recovery. Despite a slight year-end uptick in consumer sentiment, overall economic confidence across Florida declined throughout 2025.
Chick-Fil-A Opening 2nd Palm Coast Location Next Tuesday Near BJ’s, But No More ‘First 100’ Giveaway
Ten years after the fanatically popular brand’s first local restaurant opened off Palm Coast Parkway, Chick-fil-A is set to open its second restaurant next Tuesday–Veterans Day, curiously, but at half past the sixth, rather than the 11th, hour–off State Road 100, in the BJ’s Wholesale shopping center. Glenn Efford, an old hand with the company who opened the previous Palm Coast Chick-fil-A (and has been opening restaurants for two decades), is the owner-operator of the new one as well.
Serenity Falls: 18-Hole Mini Golf Course Coming to Palm Coast’s Town Center Opposite Epic Theatres
Serenity Falls Mini Golf, owned by Roland Delbois of Palm Coast, is to be located on 2 rectangular acres at 1208 Central Avenue, almost directly opposite Epic Theatres, closer to Brookhaven Way. Delbois’ Serenity Falls corporation, established in January, bought the parcel from Palm Coast Holdings/Allete in mid-April for $523,000. The 18-golf course’s design will have a tropical look, will serve beer and wine, and will have a party pavilion.
With Grave Concerns About Traffic, Palm Coast Approves Shopping Rezoning That’ll Add 1,000s of Cars to SR100
With grave concerns about its traffic impacts on already-congested State Road 100, the Palm Coast City Council on Tuesday approved on first reading the rezoning to commercial uses of a 39-acre parcel just west of the BJ’s Wholesale shopping center. The rezoning is ahead of the development of that tract into a companion shopping center called Flagler Landing, with a “170,000 square foot big-box discount superstore,” in the description of the developer’s attorney–that is, very likely Walmart–and a half dozen satellite businesses.
Flagler County Home Builders Sue Palm Coast Over Impact Fees, Seeking Immediate Invalidation of Sharp Increases
The Flagler County Home Builders Association (HBA), five local builders and an individual jointly filed the 69-page, four-count suit in Flagler County Circuit Court late Wednesday afternoon. The suit challenges the City Council’s unanimous adoption last June of sharply higher impact fees for fire services, parks and transportation. The lawsuit is not seeking damages, monetary or otherwise. It is seeking the immediate and permanent invalidation of the ordinances that enacted the higher impact fees. It is an extraordinary challenge. It is neither unprecedented nor unheeded, though with extreme rarity.
Palm Coast Appears Ready to Loosen Some Prohibitions on Commercial Vehicles in Residential Driveways
Palm Coast government is moving toward relaxing prohibitions on commercial vehicles parked in residential driveways while still maintaining relatively strict regulations. In sum, small work trucks and vans typically used for services such as air conditioning, painting, pest control, plumbing and the like will be allowed to park in driveways, uncovered. So will trucks with racks, as long as the racks are modest and part of the truck’s tools. Only one truck would be allowed in a driveway.
Hell No: Boston Whaler Should Not Be Allowed to Exit Without a Fight from Flagler County’s Leadership
We cheered when Brunswick returned after closing once before, investing taxpayer resources and community goodwill in welcoming them back. Now, once again, we are faced with the prospect of a shuttered plant and broken promises. At what point do we as a community stand behind our leaders and say hell no, you can’t go?
Palm Coast Council Isn’t Thrilled by USTA Florida’s Approach Shot to Taking Over Southern Rec Center Management
The Palm Coast City Council is not ready to hand over the Southern Recreation Center, newest of the city’s many jewels crowning its parks and recreation provinces, to USTA Florida for management over the next six years. The city will keep talking with USTA. But the council isn’t thrilled by the cost-benefit analysis of the proposed contract, finding it too much of a one-sided benefit to USTA while the city would still lose money at the center, as it does now, only it would also lose control. The contract’s vagueness raised questions. And the council worried about the respect USTA would show pickleball.
More Than Third of Flagler County’s Renters Are Under Water as Florida Rents Increased 39% in 4 Years
A University of Florida study found that rent for multifamily units in Florida rose by 39 percent between 2019 and 2023, as 1 million households entered the state. In Flagler County, 4,478 renting households out of 12,000 total renting households–or 37 percent–are in that category. Among the most low-income, cost-burdened renting households in the county, 72 percent are occupied by one or two people. The majority are younger than 54.
Palm Coast’s Epic Theatres Marks Reopening After $1 Million Renovation as Industry Battles Slump
As movie theaters and the movie industry struggle to regain pre-pandemic audiences (and revenue), Palm Coast marked the grand reopening of Epic Theatres of Palm Coast Wednesday following a major renovation at the 15-year-old theater. The ribbon-cutting event was held on Wednesday evening. The more than $1 million renovation upgraded all 14 auditoriums with luxury electric recliners, enhanced lighting, new flooring, and advanced acoustical improvements. Movie theaters have been struggling to regain audiences lost during the Covid pandemic.
Deputy Development Director Ray Tyner Leaving Palm Coast After 23 Years to Lead Volusia’s Growth Department
Palm Coast government’s Ray Tyner, the deputy development director and one of the city’s most knowledgeable and experienced planners, is resigning in September to become Volusia County’s growth management director in place of Clay Ervin. The Volusia County Council confirmed his appointment at its Aug. 19 meeting.
Flagler County’s and Palm Coast’s Unemployment Rates Hit 4-Year Highs, Housing Inventory at 15-Year High
Flagler County’s unemployment rate in July rose to 5 percent, from 4.8 percent the previous month, the highest jobless rate since July 2021, when it was still trending down from the Covid pandemic slowdown. Palm Coast’s unemployment rate of 4.9 percent also matches a four-year high. The housing inventory in the county–the number of houses available for sale–hit a 15-year high, according to the latest available figures.
At Mike Norris ‘Mayoral Town Hall,’ an Impressive Crowd Starring Cast of Familiar Faces, Fictions and Grievances
Palm Coast Mayor Norris’s self-vaunted, well-attended and uneventful “Mayoral Town Hall” at the VFW hall on Old Kings Road Monday evening was almost identical to a grousing public comment segment at a City Council meeting, but stretched to two hours, and with a larger audience primed by pizza, beer and wine on the mayor’s personal generosity. The two-hour event drew 154 people, based on a head count just before the halfway mark.
Data Center Planned for 2028 in Palm Coast Cloaked in More Secrecy and Undocumented Boasts than Answers
Following up on an announcement Wednesday by Google that it would be building a transatlantic cable and land it in Flagler Beach, Palm Coast and Flagler County for the first time this week disclosed what has been reported since last August–that a company would build a large data center in Palm Coast’s Town Center. But the two governments’ releases provided more boasts than information.
In Historic Shift, Palm Coast Council Votes Unanimously to End All Color Restrictions on Exterior House Paint
Palm Coast’s decades-old discrimination against colored houses may be over. In a remarkable vote on Tuesday, the Palm Coast City Council unanimously agreed to repeal almost all restrictions on exterior house colors in place since before Palm Coast was a city. The requirement of only two base colors and some accent-color allowances will remain. The repeal is nowhere near final. It requires a rewrite of the ordinance, a hearing before the planning board, and two more hearings before the council. The vote was a victory for Mayor Mike Norris, who pushed hardest for the repeal.
Palm Coast’s Fire, Parks and Road Impact Fees Are About to Jump 90 to 160% as City Capitalizes Future on Development
The Palm Coast City Council is about to raise development impact fees for transportation, fire and parks from 95 percent to over 160 percent in some cases. The new fees would go in effect in full in mid-September. Impact fees are the one-time fee builders or developers pay on new construction to defray the cost of the “impact” of their development on infrastructure. The revenue helps pay for new roads, new parks or recreation centers and new fire stations or fire trucks.
Connecting to Palm Coast Expo Orients New Residents With Score of Organizations
The Palm Coast Community Center was full of energy and excitement on the evening of May 7, as vendors and residents gathered for the spring edition of the Connecting to Palm Coast Expo. Organized by the Palm Coast Citizens Academy Alumni Ambassadors, the event brought together a vibrant mix of city departments, non-profits, civic groups, and local partners—all eager to welcome new residents and strengthen community ties.
9-Month, $6.67 Million Reconstruction of Whiteview Parkway Will Add Turn Lanes and Alter Median
Whiteview Parkway is about to be a construction zone for the next nine months. It will also be unrecognizable along most of its 3.4 miles as crews begin the reconstruction and repaving of the road, adding numerous turn lanes, eliminating or changing the look of the median, and extending the foot path the entire length of the road, from Belle Terre Parkway to U.S. 1.
‘Enough Is Enough’: An Open Letter to Palm Coast Mayor Mike Norris
Aghast at Palm Coast Mayor Mike Norris’s paranoid and accusatory performance at the State of the City Address this week, a resident asks the mayor for a reckoning with himself–whether he is truly up to the job of serving the community to the best of his ability, to do so within the requirements of the city charter, and to bear the title of mayor honorably and responsibly.
Lessons from Palm Coast’s Fuel Dump Folly
The push for building the ill-fated Belvedere Terminals fuel dump in Palm Coast was tied to a series of myths: that somehow Palm Coast’s overwhelmingly residential tax base is unsustainable. That its tax burden is lopsidedly on residential homes. That commercial and industrial development lowers property taxes. The premises are taken as gospel in this county and never tested. Not one of them is true.
Fuel Farm Off U.S. 1 Appears Dead as Palm Coast Mayor Norris Pulls His Support, Joining Council Skeptics
The proposed Belvedere Terminals fuel farm off U.S. 1 in Palm Coast appears to be dead. In an email to City Manager Lauren Johnston on Friday, Palm Coast Mayor Mike Norris pulled his support without equivocation, joining three council members who are extremely skeptical of the proposal. Belvedere couldn’t afford to lose Norris’s support. Until then, the mayor had been the company’s champion in the city.
Proposed Fuel Farm Off U.S. 1 Draws More Fire as Public Urges County to Reject Palm Coast Location
Already bruised by mounting opposition since it was announced almost two weeks ago, Palm Coast and Flagler County governments’ proposal to buy 78 acres for a 12.6-million gallon fuel farm off U.S. 1 took more fire today, this time at the County Commission, even though the county last week pulled the proposal from today’s agenda. Numerous residents, all opposed to the fuel farm at the U.S. 1 location, addressed the commission, but commissioners themselves raised sharp questions about the plan, adding to its uncertain future.
Company Will Build Massive Fuel Depot and Distribution Plant at Rail Spur Off Peavy Grade in Palm Coast
Belvedere Terminals, a start-up company developing a new gas and diesel distribution network by rail, will build a fuel depot and distribution plant on a 78-acre site on Palm Coast’s Peavy Grade, next to the city’s Water Treatment Plant 3 off U.S. 1. The company intends to start operations in late 2026 at a plant with half dozen fuel tanks with a total capacity of 300,000 barrels of gasoline and diesel storage, or 12.6 million gallons–the equivalent of 17 water towers like Palm Coast’s off I-95.
Board Approves New Tattoo Parlor for Palm Coast’s St. Joe Business Center
Tattoo artist and business owner Ryan Sherwood had a much easier time than a self-storage facility when he requested a special exception from the Palm Coast Planning Board to open a new tattoo parlor and art gallery in Unit Seven of the St. Joe Business Center, off Palm Coast Parkway. The board voted unanimously to grant the exception.
In Rare Rebuke, Palm Coast Planning Board Denies Application for Self-Storage Business on Pine Lakes Parkway
The Palm Coast Planning Board in a 4-2 vote denied an application for an 850-unit, 100,000 square foot self-storage facility on Pine Lakes Parkway, halfway between Belle Terre and Palm Coast Parkway. The facility would have 26 outdoor recreational vehicle and boat storage spaces. The decision is not final, and may not have been reached within the legally permissible parameters of the Planning Board’s responsibilities.
Palm Coast Mayor Norris Calls for Indefinite Building Moratorium Or He’ll Vote No on $614 Million Utility Plan
In a stunning reversal, Palm Coast Mayor Mike Norris today told his colleagues that he will vote against the utility rate increase and borrowing plan he supported just three days ago unless the city imposes an indefinite building moratorium on residential housing, or “no more approval of any more residential housing, to date uncertain,” as he put it. The revelation drew sharp resistance from Council members Charles Gambaro and Ty Miller, and guarded support–and an alternative path–from Theresa Pontieri, who twice before had called for a moratorium.
Palm Coast Announces New Short-Term Rental Registration Requirements
Property owners operating short-term rentals within the city must register their properties annually with both the City of Palm Coast and Flagler County and comply with all applicable regulations. Failure to register may result in a notice of violation and a code board hearing.
Palm Coast Council Approves 36% Water and Sewer Rate Increase by 2027 to Finance $455 Million Infrastructure Loan
The Palm Coast City Council Tuesday approved a controversial plan to raise water and sewer rates 36 percent by October 2027 and borrow $455 million to expand the city’s sewer and freshwater capacity, comply with a state consent order forcing the city’s hand on capital improvements, and assure bond-holders that the city can soundly make good on its financial obligations. Combining water and sewer costs, a household using 4,000 gallons of water per month would see its water and sewer bill go from $90.73 today to $123.46 in October 2027, a difference of $32.73, or $393 per year.
I Confess: I Like Palm Coast
On WNZF’s annual year in review show with local media in January host David Ayres asked me if I liked Palm Coast. I replied with a mix of sarcasm and sourness. It was more of a show-offy attempt to sound clever than an honest reflection of how I felt. For all its many flaws, there are good reasons to appreciate Palm Coast down to its irradiating redness, even for a Bolshevik like me.
33 Palm Coast Streets Are Getting “Micro-Surfaced,” a Granular Sealant and Life-Extender Cheaper Than Regular Paving
More than 30 residential streets in Palm Coast–23 lane miles, or 11.5 miles of roadway out of the city’s network of 542 miles of roads–are getting a life extension with a coating of micro-surfacing, a form of asphalt treatment for roads in relatively good condition that can prevent decay and delay by five to seven years the need to mill and resurface the road with traditional paving methods.
Rallying Behind Pontieri, a 5-0 Council Defies Developer’s Threat to Sue Over Limiting Seminole Woods’ Cascades to 416 Houses
Defying the threat of a lawsuit by a developer, the Palm Coast City Council late Tuesday evening voted 5-0 to stand by its decision last year to limit the Cascades development in Seminole Woods to 416 single-family houses. The council had in 2023 approved a limit of 850 dwellings, then reversed course in the face of staunch opposition. The additional housing units would have been apartments–always a volatile subject in Palm Coast, where prejudices against apartment complexes persist despite a shortage. But a city infrastructure under strain also factored into opposition to the higher density.
The Paints They Are A-Changin’: Palm Coast May Lift Most Restrictions on House Colors
The Palm Coast City Council appears on the verge of repealing most restrictions on house colors. As a consequence, homeowners would be allowed to paint houses in darker, less light-reflecting colors than allowed in the city’s 25-year history. But the move occurs in opposition to environmental trends that are encouraging lighter, whiter urban colors as a tool of fighting climate change, as darker colors absorb heat rather than reflect light and require homes to spend more energy on cooling.
Palm Coast Enacts Vacation Rental Regulations as 10-Guest Limit Survives, But Milestone May Be Sort-Termed
Ending a half-year slog, the Palm Coast City Council on Tuesday approved the city’s first-ever short-term vacation rental regulations, with registration and inspection fees and penalties for violators. There are well over 200 such rentals in the city. The 10-guest cap per rental survived after a last-ditch attempt by two council members to raise it, but children exempt from counting against the cap may now be up to 3 years old. The previous exemption applied for children up to 1 year old.
November House Sales in Flagler County At Lowest Level in Almost 7 Years, Job-Holder Total at 2-Year Low
Flagler County’s unemployment was 4.4 percent in November, up a decimal point from a revised 4.3 percent the previous month, a statistically insignificant change, even as the number of unemployed residents declined slightly. More alarmingly: housing sales hit a seven-year low, while the number of Flagler residents holding jobs continued to decline significantly.
USTA Interested in Managing Southern Rec Center, But Locals Worry About Messing With a Good Thing
After granting Palm Coast $700,000 to build five additional tennis court at the Southern Recreation Center, the USTA is interested in a management partnership with the city there. But tennis and pickleball players at the center are raising cautions about such an arrangement, worrying either that pickleball would get cheated or that other amenities would be run differently, though the potential arrangement also has some notable support.