Crumbl Cookies, the barely six-year-old company that started with one store in Utah and has since grown to over 600 bakeries in 49 states, is preparing to open its first store in Palm Coast, in the Island Walk shopping center.
The store, located between Metro Diner and PT Solutions, is about halfway through its $300,000 interior build-out and permitting, according to city documents. The permit was issued on Feb. 2. Its likely opening is later this spring.
The company describes itself as “the nation’s fastest-growing cookie delivery and takeout company.”
“Our cookies are delicious and take any celebration to the next level,” says Crumbl CEO and Co-founder Jason McGowan in a standard release. “We offer takeout, local delivery, curbside pickup, nationwide shipping, and catering.” McGowan started the company with his cousin Sawyer Hemsley , the company’s chief operating officer. The company also has a “Chief People Officer” (Courtney Dursteler)
One of the company’s trademarks is its pink packaging–from small pink boxes to large ones, including a four-pack, its most popular (not unlike the small pink box of cookies Ted Lasso bakes and presents his boss at the beginning of each day in the popular Apple television series). Another is its changing menu: it changes every week, ensuring a steadier stream of return customers.
The company did not respond to an email seeking information about the local franchisees and a more precise opening date.
The initial investment necessary to begin operation of a Crumbl franchised business ranges from $347,666 to $691,783, according to the company’s Franchise Disclosure document, though the initial franchise fee is $50,000, plus a training fee of $8,000 and an affiliate fee of between $10,650 and $12,650. ” In addition, we may require you to buy from us or our affiliate a general equipment package, including ovens, mixers, and related equipment, estimated to be between $64,850 to $102,800,” the document states. Franchisees pay 8 percent of gross sales in royalties to the parent company, and 2 percent in marketing fees.
Dennis C Rathsam says
With folks just getting by, food prices through the roof…Who can afford designer cookies?
Cookie Monster says
Me
tulip says
It’s amazing how people will complain and say they can’t afford groceries, gasoline and rising taxes and insurance, yet I see constantly packed or at least busy restaurants, people driving all over the place, charging up big dollars at the supermarket,etc. And a lot of these same people will go buy a $5 or more cookie that you can break in half and share??? I know we have many many wealthy people here in Flagler and surrounding counties and Crumbl Cookies have a lot of franchise stores, so I guess there are enough tourist and rich people to keep them in business.
Deborah Coffey says
Utah shut down abortions. I’m not going to support ANYTHING Utah.
no name says
You support them whenever you pay taxes.
Not a cookie fan 🤷🏻♀️ says
I’m not much of a cookie eater and if I do, I make my own. Hope they succeed but doubt I’ll ever eat there. I usually get take out 2x a week, breakfast on the weekend and then Friday night. Do Instacart mostly. We’re so busy working, doing 10-12 hour days (Thanks, Biden for the economic boom). During Trump years, no OT. In the last 2 years, we’ve had so much work it’s insane!! Shame I don’t care for cookies. 🤷🏻♀️
Flatsflyer says
With costs noted, you would be foolish to park your money here. 8% of sales, $3,000 rent plus utilities, salaries, insurance,insurance,, advertising and a million in franchise fees and equipment, your not foolish, your stupid. I don’t think Palm Coast is ready for $10. Cookies.
Dave says
The carrot cake cookies are awesome.
C.M.Smith says
I think it’s a lovely idea. I wish them well. If people can pay thousands of dollars for computers and laptops and smart phones and internet and wifi and all those other silly gadgets, I guess they can afford a delicious cookie now and then. Good luck to you all. I’ll be one of your first customers.
Billy says
Gasoline going up to four dollars a gallon and eggs up more than 80%, milk and lots of other staples and I am going to go get a cookie that I can bake at home in addition to all the crazy traffic that’s out there and getting worse as each day passes. No thank you I need to buy a loaf of bread and some milk.
Charles says
It will come and it will go like most stores in PC.
Traci says
Wow lots of cookie haters here! Good, more for me! I’m excited about it. Love to see new businesses.
pete says
$10.00 cookie + $10.00 StarBuck coffee and that will hold them till a $20.00 lunch
Sad Cookie Lover says
Can you update on when this is actually going to open? It’s the first week of May!