Florida welcomed a record 143.3 million visitors in 2025, driven heavily by strong domestic tourism numbers and a steady increase in overseas travelers. Tourism from Canada dropped significantly by nearly fifteen percent amid ongoing political friction, prompting state tourism leaders to expand outreach efforts toward the northern neighbor. Despite this sharp Canadian decline, the state successfully achieved record overall visitation and highly robust fourth-quarter growth.
visit florida
House and Senate Move Close to Budget Deal But Visit Florida Would Be Cut
Gov. Rick Scott’s request for $100 million for Visit Florida appears a long distance from the $25 million lawmakers were working toward, absent a change of heart, as budget negotiations continued.
Lopsided House Votes To Abolish Enterprise Florida and Economic Development Limbs
The House also voted 80-35 to approve a separate measure (HB 9) that would overhaul the structure and contract-reporting requirements of Visit Florida.
Proposal to Kill Economic Agency and Trim Visit Florida Budget Clears House Committees
Palm Coast’s Rep. Paul Renner continued to defend the proposals, which would cut Visit Florida’s budget to $25 million, as the House bill heads for a floor vote in march, but still without viable Senate support.
As Gov. Scott Touts Latest Increase in Tourists, Visit Florida Critics Still Pounce on Spending
Visit Florida received $78 million from lawmakers for the current fiscal year that ends June 30. The Sunshine State attracted 112.8 million tourists in 2016. He credited the 5.86 percent increase from the prior year.
In Flagler Beach, Scott Attacks Renner Over Tourism and Economic Development Programs
Gov. Rick Scott was in campaign mode in a visit to Flagler Beach Monday as he criticized Flagler’s Rep. Paul Renner, a fellow-Republican, for introducing a bill that would eliminate Enterprise Florida and Visit Florida.
Renner Is Right: Kill Enterprise Florida and Visit Florida, Twin Kleptos of Public Troth
Enterprise Florida and Visit Florida are two tax-supported state agencies that act more like slush funds, wasting money behind secretive veils and returns on investment that have never lived up to the promise.
Eying Jobs and Tourism Dollars, Orlando Ready to Build $274 Million Arts Center
Arts columnist Josh Garrick appraises the value of Orlando’s Philips Center for the Performing Arts–stalled for four years, now scheduled to open in 37 months with two stages, and a third at a later date.