Imagine if, during the Jim Crow era, a newspaper offered advertisers the option of placing ads only in copies that went to white readers. That’s basically what Facebook is doing nowadays.
It was four years ago this month that Cindy Dalecki launched Marketing 2 Go, her own start-up in the emerging but often intractable world of social media–a world almost everyone needs, especially in business, but few understand, and fewer still can navigate to their advantage.
The demolition and permanent removal of the massive billboard in a ceremony Monday afternoon is the first of up to 10 billboards the county bought and will have removed by 2016 as part of a deal to diminish visual blight along the scenic highway.
New York-based Bikepath Country has offered to give the state 30 percent of any revenue over 15 years in exchange for making signs and seeking corporate sponsors for the controversial program, which went into effect more than a year ago.
The 10-second spot will run once an hour, 18 times a day, through Jan. 2, on a billboard on 42nd Street, four and a half blocks south of Times Square, and is paid for half by the county’s tourism bed tax and half by the general fund, through the economic development department.
The Flagler County Commission agreed to buy 10 billboards on A1A and one on I-95 for $140,000, and eliminate all but three by 2016, retaining the one on I-95 and two on A1A to promote the county’s tourism and economic development efforts.
For the first time, Coke is using its slick commercials to address obesity. But the company’s new ads, which are brimming with misleading statements, just put lipstick on this pig, argues Jill Richardson.
A growing number of hospitals are taking their advertising campaigns to Facebook, Google and other websites as more see the value of highly targeted campaigns that enable them to track results. Social media users may be unnerved by being tracked and followed by information they’ve searched for.
The school board will devote a workshop to the initiative to decide, among other things, whether an ad consultant would take over and centralize all advertising in the district, including booster clubs and school-based initiatives.
By linking abortion with a life fully lived, Tebow is pretending to tell us something about the mysteries of life’s origins that nobody knows — not Tebow, not Pope Benedict, not Stephen Hawking, not my pet ferret, if I had one.