Daytona State College has appointed Lorene King its new leader for fundraising and grants. She becomes vice president of advancement and executive director of the Daytona State College Foundation on March 21.
Presently King serves as executive director of the NASCAR Foundation, where she has led growth and expansion in a number of fundraising and awareness initiatives since 2012. She held prior leadership advancement roles at St. Jude Children’s Research Hospital in Memphis, Tenn., as senior director of corporate alliances, senior director of legal, estates and trusts and director of gift-planning programs.
“We look forward to Lorene’s leadership in this critical work to support the mission of Daytona State College,” said Tom LoBasso, DSC president. “She is accomplished in her field with an impressive track record of successful program implementation and strategic planning for major gifts, corporate sponsorships, events and community connections.”
Among her activities at NASCAR, King built an internal executive coalition for the foundation’s largest fundraising event, exceeding a $1 million revenue goal by 67 percent, and implemented a donor identification and cultivation program leading to 45 percent growth in annual giving over a three-year period. At St. Jude, she led a development team for the Thanks and Giving campaign and helped establish a grants-acquisition program initially leading to a $3 million funding stream.
“I am thrilled with the opportunity to advance Daytona State’s support base and strategic outreach,” said King, who has more than 15 years of nonprofit fund-raising experience. “It will be my honor to join such progressive leadership to enrich lives and make education more accessible for our citizens.”
King, a New Smyrna Beach resident, holds an MBA from the University of Memphis, a bachelor of science from the University of South Alabama and an associate of arts from Northwest Florida State College.