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Free the Food Trucks: Palm Coast Will End Strict Regulations on Popular Roving, Popup Businesses

October 29, 2025 | FlaglerLive | 25 Comments

Palm Coast has maintained strict control on food trucks in the city, with its monthly Food Truck Tuesdays in Town Center one of the rare times and places where food trucks are welcome. (Palm Coast)
Palm Coast has maintained strict control on food trucks in the city, with its monthly Food Truck Tuesdays in Town Center one of the rare times and places where food trucks are welcome. (Palm Coast)

Palm Coast is ready to make it easier for food trucks to sell in the city–at public parks, in commercial parking lots, on private property–with basic permitting. Council members don’t yet agree on the details. But they all agree that regulations must be loosened, that food trucks be more accessible on public and private grounds, that the city control them with a much lighter hand, and that local food trucks be given preference. 

The aim is to make it easier for people like Joseph Sherman to run their food trucks in the city. Right now, Sherman, a Matanzas High School graduate, doesn’t feel welcome in Palm Coast. His father explained: “When he first came in and applied, what he was told was, ‘We have to issue a license. We don’t have to let you make money.’ That was word-for-word, what my son was told about opening a business. So he wrote a business plan for himself and said, I’m going to do it out of town.” He’s operated mostly in Volusia County. 

The owner of Crazy Good Eats, another Palm Coast-based food truck, spoke likewise: “I travel from Orlando to Jacksonville to make money in our food truck. That shouldn’t be,” the owner, Sue Guarino, said. “You guys do control what we can do.” 

Palm Coast’s proposed regulations as presented to the council on Tuesday would liberalize a rigid, centrally planned system fit for 1977 East Berlin to broader options, but not quite a smorgasbord. Council members want that smorgasbord. At least they want it for Palm Coast residents. 

“I think the intent missed the mark,” Council member Theresa Pontieri said of a proposal heavily focused on creating “food truck parks” rather than allowing food trucks freeer range, especially on private property. 

By law, cities and counties are now allowed to prohibit food trucks outright. They may regulate them, and regulate them strictly if they wish. But they must make allowances for them. 

Currently, Palm Coast has a monopoly on where and when food trucks operate. In sum, they operate at city-sponsored special events, and they are the centerpiece of Food Truck Tuesday, the monthly foodie feast in Town Center. Everything else is considered rogue–including private property owners or developers opening their land to food trucks. (It’s not clear how Grand Haven managed to slip a few by as a substitute when its restaurant was being renovated, or how Walmart had a weekly arrangement with a local food truck.)

Food trucks are proliferating, as are rogue pop-ups in the city. Rather than go to war, Palm Coast recognized that its regulations were too stringent. The administration set up a committee, studied ways to loosen the rules, and generated proposals. 

Parks Director James Hirst and Senior Planner Michael Hanson presented those ideas to a very receptive council on Tuesday. None of the proposals would change what the city is already doing with food trucks. 

One approach would be to open five of the city’s parks to food trucks–Indian Trails Sports Complex, Holland Park, Ralph Carter Park, the Stage in Town Center, and Seminole Woods Park. The proposed ordinance doesn’t limit food trucks to those sites, but could potentially open any city land to food trucks. There would be a reservation system for trucks, allowing the city to “mix it up” throughout the year. Food trucks would have to pay about $100 per event. 

Council members are concerned about food trucks crowding out limited parking at those parks. 

Private events could also be catered by one or more food trucks for up to six hours without tripping over city regulations, as long as the food truck is not catering to the general public. 

There would be temporary allowances for situations such as at Grand Haven, allowing restaurants closed for renovations to station a food truck on the property meanwhile. 

Palm Coast wants its food truck smorgasbord, minus heavy-handed regulations. But council members don’t want the focus to be on “food truck parks” like the one pictured above, but on mom-and-pop operations, with preference for local businesses. (Palm Coast)

More significantly, the city would allow so-called “food truck parks” on private property zoned for commercial and industrial uses. Such sites would have to provide accessible restrooms, dining areas, including indoor areas, minimum seating, garbage collection and parking. There would be time restrictions. 

It gets a bit more complicated when the regulations differ between “principal” and “ancillary” or “accessory” use. The difference: for a principal use, a site developed for a food truck park would have to provide amenities like restrooms and parking, and would have to have a minimum lot size of 20,000 square feet. A site where food trucks are ancillary would not. 

At a “principal” site, the food trucks don’t have to be removed overnight, as they would at an ancillary site. There are more granular proposed regulations about pad sizes, limits on the number of trucks, signage, waste, and so on. 

Any application for a food truck park would have to comply with regulatory steps similar to other forms of development. The application applies to the park, not to the food trucks that would set up shop. It would be a one-time review. “This gives our technical review staff the ability to make sure that all the safety mechanisms put in this draft ordinance can be followed and adhere to before it gets the development order,” Hanson said. 

Council members want more focus on food trucks as ancillary or accessories to a given location than as its principal use. They are more interested in roving food trucks than in “food truck parks.” 

The administration didn’t want food trucks to compete too directly with established restaurants. Council member Theresa Pontieri considers that an overreach. “Capitalism will dictate whether or not a food truck that comes into a park is going to draw business away from a brick and mortar, and if the people want to eat at that dispensary, that’s their choice,” Pontieri said. 

“The competition with brick and mortar, it’s not the same, and it’s on a smaller scale,” Mayor Mike Norris said. “I’m not concerned with that too much.” 

As currently crafted the proposal would not allow for, say, the scenario Norris suggested: Home Depot inviting a couple of food trucks to set up in the parking lot and sell. “You’d have to come in for site plan modification to identify a pad area that wouldn’t take away from your required parking area,” Hanson said. 

“I would like for someone to be able to do that,” Norris said. “I think we’re kind of making it too cumbersome for these guys to operate,” meaning the food trucks. Council members agreed. 

Would a food truck be allowed to stop in Town Center, say, along the Promenade not far from City Hall, and operate, the mayor asked? No, Hanson said, but “there are mechanisms in the existing language that it could be done fairly easily.” The one-time fee would be around $1,000 for the property owner rather than the food truck.  

Norris found the process “cumbersome.” He also considers the fees onerous. “We will find ourselves killing people with small margins to begin with,” he said. 

To Pontieri, as long as the approach is even-handed and the food trucks are not reducing parking availability based on city code and existing ratios,  “if there wants to be a food truck in the parking area, and it’s safe, and it’s meeting all of our other parameters, then it should be permitted, and we should not make a difference between public and private.” She was less eager to change fees if that were to prevent the city from recovering its own costs. Council member Charles Gambaro echoed Pontieri’s approach. 

“I appreciate you having this meeting. I appreciate you listening to us and trying to make these regulations,” Sheila Hines, a food truck operator, told the council. “The overreach is astounding, and I don’t know where to start. I want to let you know that at $2,000, it would take–my funnel cakes are $8–I would have to sell 250 to pay for a site plan that already exists. You’re overreaching. These are private properties.” 

She let the city know that last year she set up at Walmart, by invitation. “I was welcome there once a week. There was no permitting. There were no inspections,” she said. “We are regulated by the state. We just all upped our permit on September 17. We’re good for another year. We all have insurance. We all regulate ourselves.” Based on what the council had just heard, Walmart’s arrangement did not appear to have complied with city regulations, though the regulations were just as clearly not enforced. 

Tuesday’s discussion precedes a revised proposed ordinance going to the city’s planning board for its recommendation on Nov. 19, and a first read before the council on Dec. 16. Gambaro doesn’t think it’s “ready for prime time.” He wants more input from food truck operators. 

“I don’t want to see this put off anymore. I want to see this move forward yesterday,” Pontieri said, “to allow these folks to start operating.” But she wants the ordinance seriously reworked to reflect the council’s intent–and submitted to the planning board on Nov. 19.

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Reader Interactions

Comments

  1. DP says

    October 29, 2025 at 4:05 pm

    I think it’s high time that food trucks be allowed to operate openly and freely. I’m tired of city staff wanting to regulate, tax & fee them to death. Food trucks in no way take away business from brick and mortar locations. They have to meet health and food safety standards as well. If a local business allows them to setup in thier parking lot, let it be. Hold that location to the tee for allowing a mess to be left by the food truck. An agreement between the two business im sure is written on whats expected by both parties. As for having an issue with parking, again the city staff needs to use thier heads. The trucks are not there long enough to create an issue they are assuming will happen. Let the little people survive, and stop the Hitler attitude.

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  2. Tired of it says

    October 29, 2025 at 4:26 pm

    Shortt term rentals, commercial vehicle parking, uncontrolled growth and now food trucks, lack of code enforcement, no paint color restrictions Turning our once pleasant city into a slum, quickly.

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  3. Getting the "H" out says

    October 29, 2025 at 4:46 pm

    I was thinking about this today: If I were looking for a place to relocate, Palm Coast would not be the place.

    Palm Coast has become a place I don’t want to live. We are carefully planning our exit. Can’t wait to get out of here.

    Now food trucks (Roach Coaches) won’t be regulated. You want to eat at a Roach Coach? Go right ahead.

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  4. Ed P says

    October 29, 2025 at 4:49 pm

    Has the city spoke to brick and motor restaurant operators that serve our communities year round with higher fixed costs, regulations and headaches. They support local charities, clubs, and causes. Many cater, all have carry out and delivery.
    At least listen to our neighbors who work or own these businesses first.
    A pie is only so large.
    Of late many local restaurants have started advertising and running coupons. This is not a sign that there is too much business.
    Would a brick and motor restaurant be able to operate without a restroom or hand washing facility for public use? Who is going to inspect these trucks for food violations?
    Meal prices are not necessarily cheaper, so residents don’t normally save money.
    How will this improve our quality of life?

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    • DP says

      October 29, 2025 at 5:26 pm

      Of all the food trucks that I’ve seen operating right now locally. None of them have had any type of sit down sitting available, like the brick and motar does. Your concerns for restrooms and hand washing stations not available. Its 100% takeout. Well what about Food truck Tuesday that is sponsored by the city, guess what there is no sanitation facility’s, or hand washing stations available. But wait there are some tables to sit and it at. Also the vendors are charged a fee by the city to be there. So it’s OK for the city to sponsor an event, charge a fee, have no facilities required for brick/motar. Even better the citizens thru your taxes are pay overtime for some city employees to ride around and empty trash cans. Hmmmmmmm

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    • Using Common Sense says

      October 29, 2025 at 11:04 pm

      Quality of life has not been on the radar for city council. Time for a change in priorities or a change in leadership in Palm Coast.

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  5. Raymond says

    October 29, 2025 at 5:27 pm

    You know what’s nice about Palm Coast? There are plenty of roads that lead out. Plenty of slum free cities out there. Just move. Thinking outside the box here.

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  6. JC says

    October 29, 2025 at 6:06 pm

    OMG the people who are comparing food trucks = slums really need a reality check. I’m tired of reading it all, no pun intended.

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    • English teacher says

      October 30, 2025 at 9:01 am

      What’s the pun in this comment?

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      • JC says

        October 30, 2025 at 10:59 am

        Read the post from the user “Tired of it”

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  7. No economic suppot says

    October 29, 2025 at 6:42 pm

    Why would any restaurant want to open here and pay the high rent and/or property tax when a simple trailer will do ?
    Remind anyone of gypsies ?
    Somehow the inferstrucure has to be supported.
    In theory all restaurants could close and move daily.
    Support local business yes because they support the system. Not sell her and take thier money to other cities to support them

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    • feddy says

      October 29, 2025 at 9:31 pm

      Most of the restaurants that are already here and and will be opening in the near future are chain restaurants which have more a of a chance to survive. That is why palm coast is limited to unique options.

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      • JC says

        October 30, 2025 at 11:41 am

        Have you been following https://flaglerrestaurants.com/ ?

        New restaurants are opening up and they are mostly not chain restaurants. We already have a few unique options, which Kreyol Bistro Bar & Grill just opened up and that’s a Haitian restaurant. Love Boba makes unique Cambodia Stir-Fry inhouse daily, Schnitzel-Time is great and fast German food, Fish n Chix is the best fast food restaurant that kills all the chains, and so much more.

        The real problem with the restaurants is most people who live in Palm Coast are basic. The majority don’t like foreign or weird food and only want stuff with ranch or marinara sauce on it. Even with the new Haitian restaurant opened up, I already know a few folks who will not go there and visit since they don’t want to eat food from shithole countries. You can’t make this up.

        Also it make sense, the older the population the more they aren’t willing to try new things and only want to eat what they know. For the older population folks I know, they normally just want to eat fast food Italian and Chinese take out.

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    • Different rules says

      October 31, 2025 at 10:04 am

      The City has an ordinance which doesn’t allow out of town car dealerships to have “tent sales” to protect the local dealers
      (See Beaver Toyota)
      So what is the difference of allowing out of town food trucks to set up permanent locations ?

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  8. Nephew Of Uncle Sam says

    October 29, 2025 at 7:46 pm

    Yet I’m still waiting for Ice Cream trucks to have more range in this “city”.

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    • TR says

      October 30, 2025 at 12:03 pm

      We have one come through our area, and every time I hear it I want to go out a hit the speaker with a baseball bat. The music is so annoying. Like the song “it’s a small world”

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    • Owner of kem ice cream says

      October 30, 2025 at 4:22 pm

      You and me both

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  9. Ld says

    October 29, 2025 at 8:44 pm

    Food safety?

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  10. Peaceforpalm says

    October 30, 2025 at 8:46 am

    They can charge food trucks $100 a day, but they won’t charge flight schools to do TOUCH and GOs? And all the red tape for health and safety, yet these planes dump toxic LEAD and fly at unsafe altitudes all over the homes, schools, and community!

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  11. DMFinFlorida says

    October 30, 2025 at 9:12 am

    And cue the increase in food poisoning cases at the ER. It happens when restrictions are loosened. SMH

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  12. The dude says

    October 30, 2025 at 1:27 pm

    Is there ANYTHING you old birds won’t bitch about?

    I believe it was here, on Flaglerlive, that saw this quote a while back (in the comments)
    “You could give these people a gold bar and they’d bitch about how heavy it was.”

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  13. Peaches McGee says

    October 30, 2025 at 3:44 pm

    Food trucks are inspected by the state just like restaurants.

    https://data.tallahassee.com/restaurant-inspections/flagler/

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  14. Owner of kem ice cream says

    October 30, 2025 at 4:25 pm

    As the only ice cream truck in the city I paid over 2000 to start up not including cost of my truck just permits and licenses by no way is my truck a roach coach or whatever that other guy said but yes the restrictions make it almost impossible to work in my own community that I dearly love that is no way a slum city but a fast growing city! I’m excited for change but they have to know we do not make nearly as much as a brick and motor makes.

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  15. Lil bird says

    October 31, 2025 at 8:47 am

    Will they be able to park their food truck in their driveway now with new commercial vehicle regulations? Park and sell since it’s private property as long as they get the $100 permit?

    Who regulates when they set up in a vacant lot or one of these rental properties in my neighborhood- event or not? Is this more work on sheriff or is this code enforcement with the city? In my experience it takes animal control more than 6 hours to respond to a loose animal call…

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  16. coltonkolbeck says

    October 31, 2025 at 11:09 am

    [Please comply with our comment policy. Thank you.–FL]

    To all of the grumpy OLD farts in the comments saying they are leaving: GOOD. You cannot get out of here fast enough, we are all sick or your terrible driving and crappy attitudes! Go clog the roads and die in the ERs of some other state you losers!

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