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Ice Cream Truck 1, Jane Mealy 0: Mobile Vendor Restrictions Fail in Flagler Beach

| February 9, 2012

Lick on, Flagler Beach.

Don’t worry, Flagler Beach: you’ll still be able to buy ice cream from a roving ice cream truck, at least for the foreseeable future. In a stinging defeat for Jane Mealy on her first day as chairman of the Flagler Beach City Commission, the panel voted to table a proposed ordinance that would have severely limited the right of mobile businesses, including ice cream trucks, to ply their wafers around town. A full commission chamber applauded, but also grumbled at the possibility that the issue may yet not be dead: Mealy hopes to bring it back. She won’t face any less resistance.

For Flagler Beach, the story of the ice cream truck is the latest example of a city struggling to define itself as both business friendly and quaint, both welcoming to entrepreneurs and protective of its existing businesses, both eager to attract more investment in the abstract but often leery of its consequences in its particulars.

Here’s the story.

Sandy Kinney owns an ice cream truck. She has a Flagler County license to operate it. Perhaps you’ve heard its characteristic jingle—that hybrid bell-organ wail of a street anthem dearer to children’s ears than anything Francis Scott Key ever composed.  Kinney drives her truck in Palm Coast, in the county, and of course in Flagler Beach, whose shore is like sprinkles on any ice cream operation’s sales.

She parks in rights-of-way and sells. She also pays the $30 fee and sets up shop at Flagler Beach’s First Fridays. The city’s ordinance allows the mobile vending—not explicitly, but by omission. In other words, it doesn’t regulate it, or addresses it. Anyone with a truck or a car with a trunk full of wares can, theoretically, drive around town, park, and sell. It would not be legal for cops to stop it. They’d have no ordinance to enforce.

Kinney knew her laws before she bought her truck and invested in her operation. But a few months ago she ran into a roadblock. Jane Mealy, the Flagler Beach city commissioner, objected to the business—not to ice cream on wheels exactly, but to the notion that a business on wheels could enjoy the advantages of doing business anywhere in town without having gone through the hoops that businesses at physical locations have had to go through. She asked for the commission’s support to draft an ordinance addressing the matter. She got that support.

But when the city’s legal and administrative staff produced the proposed ordinance last week and made it public, all hell broke loose.

Kinney, who was able to quickly rally popular support before her, wrote the administration, asking the city manager to run interference between her and Mealy. “In recent interactions with Ms. Mealy I have been told, in essence, that my business is not welcome in Flagler Beach based mainly on the grounds that it is mobile,” Kinney wrote in a one-page letter displaying obvious, crafted writing skills. “Ms. Mealy cited concerns such as other businesses (Sally’s for example) not having the ‘luxury’ of being able to deliver their product to the customer. This logic makes no sense to me, since I could say that my business does not have the ‘luxury’ of being in a fixed location with an established name and desirable spot. I am a single mother struggling to support myself in difficult economic times, as opposed to being an unemployed burden on the system. My business is legal and has a positive, albeit small, effect on the economy in more ways than one.”

Kinney said she felt “unfairly targeted,” describing Mealy’s position as “unfair” and “opposed to positive growth in the community.”

Then a strange thing happened: Carol Fischer, a business owner in Flagler Beach (she has the Beachhouse Beanery) and is one of the city’s most vocal pro-business advocates, was incensed by the proposal, and joined Kenney in opposition. Fischer’s business could be hurt by the sort of mobile coffee shops known to many other communities (though more in colder weather states than in Florida). But she dismissed the notion in an email to the commissioners: “It’s really no different than allowing Domino’s and Pizza Hut to deliver in Flagler Beach, which hurts local pizza shops,” Fischer wrote. “Or would delivery trucks be banned also?,” she added in a parenthetical.

Fischer continued: “We all have to deal with competition. The new 7-11 is huge competition, and you didn’t stop them from coming, or create an ordinance against them. 7-11 has hurt the local coffee business, sandwich business, souvenir business, ice cream business, hot dog business (oh, never mind, our second hot dog shop just bit the dust!) As to the ‘bricks and mortar’ argument about fixed costs and unfair competition by mobile vendors, how do you justify the farmer market vendors that don’t have the fixed costs yet come each week and ‘impact’ established businesses?”

As throngs filled the commission room Thursday evening, it was obvious to commissioners that they had an unwinnable battle on their hands, and a very long night of protesting comments from a public ready to filibuster the issue. Prefacing the matter with their comments, one commissioner after the other spoke in opposition of the proposal, saying, essentially, that it was half-baked: not enough research, not enough thought about how it could be more compromising.

Commissioner Kim Carney was outright opposed to any such regulation, saying Kinney had followed every rule and would have had, in retrospect, to contend with a new set of rules essentially tailored against her business. “This would impede entrepreneurship in Flagler Beach, Flagler County, wherever we are,” Carney said. After someone has gone out and invested a lot of money to start up a business, “now we say, you can’t do this. I don’t think we could do this.”

It was clear that the proposed ordinance had no support, and when Commissioner Steve Settle made a motion to table it, he got a 4-1 vote supporting him, including Mealy’s, who was willing to see the proposal refined—but not killed.

Mealy reiterated her defense of “brick and mortar” businesses and said, speaking to the crowd—and whoever would rewrite the ordinance: “I would ask that you stay away from emotional issues because we cannot as a commission deal with emotional issues. The fact that there is a single mother involved here is sad, but it has nothing to do with the ordinance–excuse me,” at that point Mealy had to silence the grumbling crowd, which did not take kindly to the comment about the single mother. “It has nothing to do with the ordinance because I would apply to anyone else,” Mealy continued. “So the fact that there is a single mom here really I not the issue. The fact that it retains the quaintness of Flagler Beach is not the issue. We have to have legal grounds.”

The large crowd did not get to speak because the matter wasn’t voted on, though there was a little restless back-and-forth between people in the crowd and Mealy. It’s not clear whether the matter will be back to the commission any time soon, but mealy said she would bring it back.

Big crowd, but no one got to speak at Thursday's meeting. Click on the image for larger view. (FlaglerLive)

18 Responses for “Ice Cream Truck 1, Jane Mealy 0: Mobile Vendor Restrictions Fail in Flagler Beach”

  1. Alesia Salyerds Lester via Facebook says:


  2. John Smith says:

    Don’t see the difference between her peddling ice cream an the JWs peddling there crap around town. THEY BOTH are selling something.

  3. Sally Ann Hodur via Facebook says:

    yyyaaaaa !!! Sandy !!!

  4. Go Sandy says:

    Way to stand up for yourself Sandy. The rules should not change after the fact. This should be an embarrassment to the city-surely they have more important issues to discuss. You scream-I scream…we all scream for ice cream.

  5. Bonni Mosey Barth via Facebook says:

    Congratulations, Sandy!!!!!

  6. palmcoaster says:

    What ever happened to Jane Mealy..? Let this lady work her ice cream truck! I hear it and moves my smile on weekends in Palm Coast, as brings memories of years gone by. My kids running with a happy and loud -ice cream man!- and their grandma trailing them to the sound of the music.
    Not everything has to be boxed in, specially when is part of our Americana already. I bet that Sandy Kenney using common sense, won’t go selling her frozen treats anywhere near Sally’s. C’mon Jane we don’t need any additional ordinances, lets keep government off hard working residents, trying to make a living in these tragic economic times.
    Same is done with Mr.Green’s most delicious Southern Country Style Rub Barbecue on wheels, parked occasionally only, at the end of Kings-Celico Way on Friday’s. That is until the owner of the Asian Buffet restaurant in the complex next door complains and they run him off, unfortunately. I also like those boiled peanuts sold on A1A, have you tried the cajun one’s, yummy. Let our mobile treats vendors remain, after all we have very few in these hard times.

    • Anonymous says:

      I am SO for Sandy and her ice cream truck. Ms. Mealy, you should be ashamed of yourself for your single mom comments. i was highly offended that you said that in a public forum. It is NOT about that.

  7. Tonya Snyder via Facebook says:

    wooo hoooo….sorry I didn’t make it!!!! SO HAPPY FOR YOU THOUGH!! LOVE YA

  8. Sara says:

    YEAH for sandy! Let her do her work! KUDOS to Kim Carney for her support and knowledgable comments on the issue!

  9. Jordy says:

    I believe the City of Bunnell had this issue a few months back and they came up with a pretty fair set of rules.

  10. MSFB says:

    I remember as a kid that couldn’t wait for the Ice Cream Truck to come rolling down the street in the summertime, music playing and all the kids running to meet it… Mealy time for you to go, sorry, we have way to many ordinances in Flagler Beach as it is and the majority of which are non-enforceable or are in conflict with state law. Time for common sense to take over.

  11. Vcarpenter says:

    Jane Mealy if you want to be a politician than you better get politically correct. Your comment about the single mother and it being sad was way out of line!! Sandy is a very happy person and she has never made it about being single. It is about the fact that the City of Flagler told her it was ok to have this ice cream truck business…she followed all the proper procedures and made a very sizable investment and now you want to change the rules. It’s no wonder this is such a suppressed/depressed county!!

  12. eleni says:

    A friend from Flager Beach send me this article, and I certainly hope Sandy and her ice cream truck will prevail for years to come; I salute her for keeping the ice cream truck business alive. And a song to celebrate the ice cream we all love: ICE CREAM DANCE NEW B MORE CLUB DANCE (youtube).

  13. SharonP says:

    I think any governing body in Flagler County should be looking at ways to promote jobs, encourage businesses and alleviate red-tape during this down & depressed economy. Flagler County still has the highest unemployment rate & the highest foreclosure rate in the entire State of Florida, right? Flaglerlive will have that info…Really, is this the message Flagler Beach wants to send? If Sandy has a license and pays the $30 fee, isn’t that enough? What exactly is the problem?!?

  14. Rox says:

    The reason why Flagler County has the highest unemployment rate in the entire state of Florida is because they keep making these stupid rules that don’t make sense and in the end no one wants to make business here anymore. We still don’t have a best buy and a Barnes & Noble here. We had a books-a-million then they closed it! Why? I loved it. We still don’t have a Mall after being a city for so many years…They should let food trucks make their businesses selling like tacos, sandwiches, grilled cheese, Falafel, Pupusas, Hungarian fried bread, churros, salty or sugared peanuts, and especially the ice cream trucks! Come on! What’s the problem?! It would make the city so much more interesting!

  15. Rox says:

    Plus not everything is close by like in New York City. Everything here is far, you need a car for everything even if you had to go grocery shopping for just one thing like say toilet paper. And we have a lot of elderly people that live in Palm Coast and some people still don’t have transportation or a car or just don’t drive so even more i think we should definitely have food trucks around Flagler County.

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