![Some have claimed the news media forced President Joe Biden to abandon his race for reelection.](https://i0.wp.com/flaglerlive.com/wp-content/uploads/biden-press-2.jpg?resize=1000%2C685&ssl=1)
By Jacob L. Nelson
For weeks in July 2024, a mix of journalists and academics lamented the news media’s relentless coverage of President Joe Biden’s age since his disastrous debate performance on June 27.
“The New York Times et al wish Joe Biden would go gentle into that good night,” wrote Jeff Jarvis, the director of the Tow-Knight Center for Entrepreneurial Journalism at City University of New York.
“The scale and persistence of this editorial blitz means that the Times, and all the other media that have followed, are both causing and covering the pressure,” wrote Melanie Sill, a former vice president of Southern California Public Radio.
Now, after relentless news coverage focused on both his diminished health and on the pressure he faced from his colleagues, donors and staff, Biden has dropped out of the race.
This raises the question: Are journalists to blame?
“It really looks like Biden was driven out of the campaign by the press,” wrote Dan Kennedy, a professor at Northeastern University’s School of Journalism.
Dan Gillmor, a former journalism professor of practice at Arizona State University, similarly commented that the news media “played a central role in hounding him off the ticket.”
This way of thinking assumes that the power of the press is significant and straightforward: If journalists report on an issue in a certain way for an extended period of time, they will ultimately shape how people feel about it.
In reality, journalists’ influence is far more limited.
The (limited) power of the press
“Media effects” research, which, as the name suggests, “refers to the many ways individuals and society may be influenced by both news and entertainment mass media,” has long discredited the idea that people passively and predictably accept media messages – what’s referred to as the “direct effects” model.
Instead, media effects tend to be much more indirect. One of these indirect effects is “agenda setting,” which is the idea that journalists can increase the amount of time people spend thinking about a topic but not how people feel about the topic.
“The mass media set the agenda of issues for a political campaign,” write Maxwell McCombs, a professor emeritus at University of Texas at Austin, and Amy Reynolds, a dean and professor at Kent State University. The media does so not by telling people what to think but by telling them what to think about.
When The New York Times decides to place a story on the newspaper’s front page, Reynolds and McCombs point out, that decision implicitly legitimizes a topic as “newsworthy.”
There are exceptions. Investigative journalism, which reveals new information to the public, can indeed shift public opinion on a topic. For example, the political scientists Frank R. Baumgartner, Suzanna L. De Boef, and Amber E. Boydstun found that when journalists changed the way they framed news stories about the death penalty in the U.S. to emphasize the possibility that errors in the criminal justice system had resulted in the executions of innocent people, public support for the death penalty declined.
Generally, however, calling public attention to a topic isn’t the same as persuading the public what to think about that topic.
For example, public sentiment toward climate change has been fairly consistent. Between 2016 and 2023, about half of Americans reported that they think global warming “will pose a serious threat to their way of life in their own lifetime.” This consistency exists despite the fact that the number of news stories about climate change nearly doubled between 2016 and 2021.
The same is true when it comes to Biden’s age.
Polls show that people have thought for years that Biden was too old to run again. That’s despite the fact that news organizations by and large did not cover Biden’s age-related issues nearly as much before the debate as they began to after, with the exception of The Wall Street Journal.
If the press truly was powerful enough to shape public opinion, you would expect to see the concerns surrounding Biden’s age intensify in tandem with the coverage surrounding Biden’s age.
Instead, the concerns predated the coverage. In hindsight, it seems like the public was paying more attention to Biden’s age than the journalists charged with covering him.
![Two men in suits at lecterns that say 'CNN' on them.](https://i0.wp.com/images.theconversation.com/files/608907/original/file-20240723-17-47sqs7.jpg?ssl=1)
Justin Sullivan/Getty Images
Journalistic humility
This mismatch, between what the public thinks and what journalists do, is consistent with my own research into the relationship between journalism and the public that suggests journalists’ influence over the people they hope to reach is far more limited than conventional wisdom suggests.
As someone who studies the relationship between journalists and the public, I have found that journalists tend to struggle when it comes to engaging with the public. That engagement ranges from seeking more input from the public, getting the public to support the news via subscriptions, donations or memberships in news organizations, to simply competing for public attention in an increasingly overwhelming media environment.
I believe that, taken together, these limitations suggest journalists can never fully understand or control their audiences’ behavior.
It seems less likely that the news coverage alone is what pushed Biden to end his campaign. The coverage clearly got under his skin – in the weeks after the debate, his criticism of the press provided an uncanny echo of the media bashing that the country has gotten used to hearing from Trump.
But it’s more likely that Biden’s frustration with his coverage was less about the journalists than it was about the accurate reporting they provided.
Contrary to the complaints, I believe journalists’ coverage didn’t persuade the public to change its views on Biden so much as it offered the public a close look into the mounting pressure he faced to reconsider his viability as a candidate.
Journalists find themselves in a frustrating position. Their industry has been in financial peril for decades. Most people don’t trust them. Yet there’s this seemingly contradictory sense among the public that journalists are powerful and influential “elites.”
I’ve written before that journalists – as well as the people who study them – should embrace what I call “journalistic humility,” the acceptance that how audiences think about and interact with the news will always be, to some extent, outside of journalists’ control.
Perhaps it would be helpful if those outside of journalism accepted these limits of the press as well.
Jacob L. Nelson is Associate Professor of Communication at the University of Utah.
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The Conversation arose out of deep-seated concerns for the fading quality of our public discourse and recognition of the vital role that academic experts could play in the public arena. Information has always been essential to democracy. It’s a societal good, like clean water. But many now find it difficult to put their trust in the media and experts who have spent years researching a topic. Instead, they listen to those who have the loudest voices. Those uninformed views are amplified by social media networks that reward those who spark outrage instead of insight or thoughtful discussion. The Conversation seeks to be part of the solution to this problem, to raise up the voices of true experts and to make their knowledge available to everyone. The Conversation publishes nightly at 9 p.m. on FlaglerLive.
Deirdre says
If journalists had no power to influence or inform, they wouldn’t have been banned and murdered in Gaza.
I believe the shift in thinking for young people has largely to do with getting their news online, which offers more diversity and depth with what you get at 6:00 with the weather and sports, plus a new baby animal at the zoo.
If journalists had anything to do with getting Biden to step down, all I can say is thank you thank you thank you.
JimboXYZ says
Don’t feel bad for Joe Biden. He served his purpose for the Democratic party. If anything the media was soft on him for the last 4 years including the 2020 election year, well, maybe not FOX news. He served his purpose well, mentoring Kamala Harris to be the nominee in 2024. Imagine KH becoming the 1st black female VPOTUS & POTUS in US History ? Nobody gets to that position without a fix in the background. It’s almost comical, now that Harris is the opponent, we’re starting to hear that Trump is a racist again, convicted felon & racist. The convicted felon is nothing more than the nonsense the Democrats have pulled to retain power for Biden-Harris.
Compare, there has been only one time Trump ever came close to falling on stage. The podium was wobbly and insecure. The only time Trump has been considered down on the stage, he was shot at in an assassination attempt. When all the media coverage of Biden footage falling down on stage consists of a live video feed of the event. That’s how it played out on the stage, nobody set him up for the falls. And the media propped him up for as long as the facade of his 1st & only administration. He’s one of the few that was both VPOTUS & POTUS in US History for his 50+ years. That 1st debate we saw oatmeal brained Biden in action, media had nothing to do with that. The debates have always been a thing, somehow the debates came with special rules and pushed ahead of the normal timeline. Imagine this happening in October 2024. If anything the media & even Trump accommodated Biden-Harris. That’s more generosity & fair play than what the DC Swamp on the Democrat side has ever done for Trump just in 2024 alone. How much is Trump supposed to tolerate of that, being the bigger candidate ?
Pogo says
@Jacob L. Nelson
Cute. You killed your straw man, deader than dead.
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