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AdventHealth Executive Outlines Looming Healthcare Crisis and Innovations to Solve Florida Medical Shortages

March 25, 2026 | FlaglerLive | 9 Comments

Rob Deininger
Rob Deininger, president and chief executive officer of AdventHealth’s East Florida Division, discussed America’s poor healthcare report card, among other challenges, in an appearance before the Flagler Tiger Bay Club Tuesday at Hammock Dunes Club. (© FlaglerLive)

There is a lot of “gloom and doom” in Florida’s healthcare system and more doom on the horizon, from spiraling costs to an enormous shortage in nurses and physicians, Rob Deininger told a sold-out crowd at Flagler Tiger Bay Club Tuesday. But there are also a lot of bracing innovations, some of them already in effect–from telemedicine to AI to at-home care–that may at least alleviate cost pressures, boost access to care and improve outcomes. 

Deininger is president and chief executive officer of AdventHealth’s East Florida Division, which oversees facilities in Flagler, Volusia and Lake counties. His talk focused on “Trends in Healthcare: How Innovation, Access, and Economics are Shaping the Next Decade.” AdventHealth started as Florida Hospital in Orlando in 1908. It is now a network of 33 hospitals in the state, two of them in Palm Coast, plus urgent care, rehab and ambulatory facilities, with some 100 doctors in Palm Coast. 

Despite the odd, indecorous and entirely un-Tiger-like reference by a club member to “fatties” in reference to the county’s students–some of whom were in attendance–the audience of business and nonprofit leaders, politicians, judges and other professionals seemed genuinely engaged, if also dazed, by the scope of Deininger’s talk. 

“Regardless of where your political affiliation sits, everyone can pretty much agree that healthcare, as we interact with it today, is broken in some way or another,” Deininger said. “What we don’t seem to ever be able to agree on is how we’re going to fix that.” He was not proposing a fix. But he came close to providing a roadmap to a fix, once he was done surveying the broken parts. 

A commercial airline pilot for 13 years, Deininger joined AdventHealth in 2008, leading AdventHealth Orlando and guiding the organization through the pandemic as a “system incident commander.” That experience with crisis management probably explains the lucid pragmatism behind his analysis of what amounts to an entire system in crisis. 

Topping the broken category is cost. “That’s what drives a lot of that frustration, is the value proposition people see as the gap between it costs too much [and] we don’t get enough out of that,” Deininger said. In the last few years, states rather than the federal government have been attempting to fix that problem, “which on one hand is admirable, on the other hand is frustrating, because it means we’re going to do things 50 different ways,” he said. “But states are doing what they should be doing, which is putting pressure on the federal government by doing things locally to try and see if they work.”

For example: trying to eliminate surprise billing–that phenomenon that has you thinking you’ve paid your hospital bill only to subsequently receive a bill from the anesthesiologist, from the emergency physicians, and so on. The rationale behind it is driven by the reality of a marketplace that requires hospitals to treat everybody who walks in, whether they can pay or not. “What that leads us to do is to have to charge more effectively for the people who can pay, to offset the amount of people that don’t pay,” he said. “You hear that expressed as the cost of uncompensated care.”

It was a different way of saying that if you’re insured and you can pay, you will be charged more than you normally would be–if everyone paid–so your dollars can subsidize the care costs of those who can’t pay. Those costs are enormous. In Florida alone, costs generated by people who could not pay their bills rose from $3.1 billion to $3.6 billion in four years. (That’s $156 for every Floridian.) The expiration of healthcare subsidies, resulting from the refusal of the Trump administration to extend a Biden administration provision in the Affordable Care Act, will worsen the situation as more Floridians lose health insurance. 

Rob Deininger. (© FlaglerLive)

Medicaid and Medicare, the government insurance programs for the poor and the elderly, play an outsized role in healthcare, with over 40 percent of births in Florida, for example, covered by Medicaid, and 60 percent of nursing home days covered by Medicare. “Florida’s elderly population is projected to increase by 2.4 million from 2020 to 2040,”  Deininger said. “Why do we care about that? Because populations 65 and older consume three to five times more health care than a population that’s under them.” 

Add to that the surging costs of drugs, the cost of cybersecurity–an increasing concern in healthcare–and the cost of contending with cyber attacks (one of them against a blood bank caused a sudden shortage of blood in Florida), plus the absence of caps on malpractice payouts (“We are number two in malpractice claims paid behind California, not the list you want to be behind California”), and the financial challenges for the industry and for patients become daunting. 

There are also challenges to the system that go beyond costs: there is a projected shortage of 60,000 nurses in Florida by 2035 despite improvements through partnerships with local universities (such partnerships involve AdventHealth Palm Coast and the University of North Florida and Daytona State College). The state also faces a projected shortage of 18,000 physicians. 

“We have to continue to invest in those strategies and make sure that we’re attracting the workforce of tomorrow,” Deininger said. “That’s an area that, if you were to ask any of the executives in healthcare across Florida, is continuing to be a significant concern for us, because our ability to retain and train and grow top physician talent has the potential to be one of our limiting factors for access.”

That’s the gloom and doom. There are also positive developments. 

One way to address the shortage of nurses and physicians and improve patient outcomes in many cases: “Hospital at home.” Between technology such as telemedicine and skilled care, between 30 to 40 percent of patients admitted to hospitals could instead be safely treated at home, where patients prefer to be anyway. “The payment model wasn’t there to make it attractive enough for people to really look at it,” Deininger said. “That has changed in the last couple of years, and you can see in Florida, 45 hospitals, including AdventHealth, have been approved by CMS to run hospital at home programs. I expect you’ll see that continue to be something we talk more about.” (CMS is the acronym for the Centers for Medicare and Medicaid Services.) 

Telemedicine will be particularly visible. “Most all healthcare systems in Florida, including AdventHealth, have a well developed telemedicine platform,” he said. “Most of us are doing that today because it’s the only way we’re getting access to some specialties. Neurologists, for example. If you get a stroke in a hospital today, more than likely, if you’re at a smaller hospital, you’re going to see a neurologist on a TV screen who’s going to diagnose you based on an image they’re seeing on their computer, and order TPA, stroke medication, effectively in the moment from a remote location, and it’s been game changing for the access to those kind of specialties and our ability to deliver care. You can expect to see virtual medicine, telemedicine, continue to be something that gets widely adopted over the next few years.”

Then there’s robotics and artificial intelligence, which Deininger said has “tremendous potential” in healthcare. AI is used in 70 applications at AdventHealth today, from radiology reports as means of doublechecking a radiologist’s analysis to prioritizing scans to listening to doctors’ visits to turn it into notes for the physician’s approval. “It means that the doctor doesn’t have to spend your entire visit typing on his or her computer, not looking at you, not paying as close attention to you, or it means that they don’t have to, at the end of their day, spend two or three hours at home at night finishing up all that documentation that they couldn’t get done during their 15 minute visits during the course of the day.”

He added: “AI is not intended to replace humans. It is intended to make us more efficient and allow our caregivers to focus on what they actually got into medicine for which is caring for people, not doing a ton of documentation.” 

Deininger speaks optimistically, he says, because he sees solutions in those innovations that may scale the healthcare system’s chronic problems, and in states experimenting. “The more states that come together with solutions, rather than just waiting for someone else to come up with solutions that will be good for all of us,” he said. 

“We are the most expensive health care system in the world,” he said. “We’re not always getting all those other buckets lined up, but we all want the same thing. So my optimism comes from recognizing that there is something we all have in common, regardless of whether you think you have the solution to fix it.” Pressuring state government, pressuring the federal government, innovating and taking advantage of technology, and for the public at large, staying aware and educated about the healthcare system and its challenges, can help address them. “I have incredible optimism about Florida and our ability to figure it out,” he said, “in part because of the people in this room who show up, who represent your business backgrounds, your government backgrounds, the more you know about this, the more I think you’re empowered to be able to help us fix it together.”

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Reader Interactions

Comments

  1. S. Peters says

    March 25, 2026 at 1:10 pm

    Well let’s see, who could have seen this coming….Oh that’s right..Bernie Sanders did!!! So European countries have universal healthcare. Trump loving Isreal and Saudi Arabia (that he fawns over) have universal healthcare. For all those that scream ‘Socialist’, guess what? It’s all around us already. Police Depts, Fire Depts, Transportation services, Water service. Parks services, public schools, postal services….all examples of social services provided for the people of our country. But heaven forbid those healthcare CEO’s, insurance companies, and big pharma reign in those big fat paychecks and bonuses they enjoy while the rest of us have to suffer. There’s good solutions but the rich and powerful just don’t want to hear it. The ACA saved my life when I had cancer. I’m sick of this nonsense.

    5
    Reply
  2. Raymond Royer says

    March 25, 2026 at 3:23 pm

    Reaching substantial levels in salaries is needed to ensure applicants have access to livable wages for Flagler County.

    2
    Reply
    • celia says

      March 26, 2026 at 10:52 am

      Good luck with that Raymond! They only care about the high overpaid top layer of our taxes sustained created bureaucracy in local government! Often nepotism and buddies hired in 6 figures pay while our services lag due to unprofessionalism and lack of proper training!

      1
      Reply
  3. JimboXYZ says

    March 25, 2026 at 11:39 pm

    There is no solution to unaffordable healthcare. Put more money into anything, there is no shortage of no value added execs that will scrape the pot of gold first & the trickle down never reaches the patient. What’s the inflation on all of this for the last 6 years alone ? Same healthcare, the key is to not get the diseases the human race passes around. The drug addicts, the alcoholics, the tobacco smokers, the sugar fiend addicts, always going to have poorer health. Asvent has built hospitals & yet there’s a shortage of qualified healthcare pros ? The educational system climbed on to make sure that was unaffordable education. Trump was only one POTUS, the majority of them, DC swamp types. And all we’ve seen from the ecomomic experts is record levels of unaffordable across the board. Their solution ? Subsidies for a recipient society that’s getting no better than they ever had for anything in life ? This guy was a commercial pilot at one point in the imposter evolution of career changes. Of course that makes him a healthcare expert as an exec ? I guess he got too old for the aviation industry to allow him to fly planes ?

    AI ? Is that a joke, the physicians don’t waste their time documenting the patient ? Yet they still have no cure for human mortality ? Freeing up that time, highly doubtful that the physician(s) come up with the cure in that moment, could even stay awake 24/7, all nighter, & still have the same non-cures. Trust me, I’ve been there, sometimes a break thru happens at 3 AM for that extra effort, too often it’s just a resulting sleep deprivation and still at square one for a solution. Dad approached that stage of disease before losing the battle, we were both up trying to find a solution. The good doctor had his time at the next visit, he moves on from patient to patient. When he was ready to move on to the next patient & case, he did just that. Someone else with the same incurable problem. And they went thru the same procedures, same non-cure for results. But one thing for certain, Medicare was billed. When you have a 2 year window to live, make your peace, they ran out of solutions a long rime before it was a 2 year projection to continue living. At a certain point the smoke & mirrors, the bags of tricks, just are a matter of how much money one is wiling to throw at the cure that isn’t guaranteed. When you live that reality, you’ll have all the answers you need for the power & limitations of modern medicine. AI isn’t saving you, it’s what they can & can’t do, what you own body can fight & mend. The rest of it is just Hail Mary’s of hopes & well wishing for outcomes.

    Reply
  4. Greg says

    March 26, 2026 at 5:59 am

    Florida pays crap wages to some nurses and wonder why there is a shortage. My wife, a respiratory home care nurse, who cares for a VERY YOUNG child on a respirator was paid a high wage of $18 an hour with ZERO benefits. Over 40 years of experience, a McDonalds employee makes almost as much, she finally just quit nursing. Not worth it anymore. 17 years ago, she made over $23 an hour doing the SAME job in Pa. Welcome to the high wages in Florida.

    2
    Reply
  5. Shark says

    March 26, 2026 at 7:21 am

    I guess that beautiful trumpcare he promised in 2017 hasn’t worked out too good. Just another lie to pacify his maga suppirters !!!

    2
    Reply
  6. Laurel says

    March 26, 2026 at 8:34 am

    Yes, Mayo Clinic has been doing all of that mentioned above. More and more, they are using Physician Assistants and Nurse Practitioners. They are also using Zoom appointments when practical, which is great for us to not have to drive to Jacksonville for consultations that don’t need physical exams. They have also started a couple new programs where you are seen at home.

    As I see it, some of the reasons we have problems today is the insurance lobby, bean counters and laws that intrude in our personal health.

    The insurance lobby does not want Medicare, or care for all, but they want to get in the middle and take that monetary difference themselves. That’s why they created “Medicare Advantage,” which is not Medicare, but private insurance taking your Medicare money and deny you service when you need it most.

    Bean counters are the dreaded individuals who cut costs at your expense. They are the DOGE types who are far more interested in money than they are in you. They are the ones who override your doctors’ diagnosis making being a doctor in Florida far less desirable.

    Then there are the laws made by those whose belief systems have little to do with reality, and make it nearly impossible for doctors to practice known medicine. They are the politicians who claim to be the moral folks who know what’s better for us than we, and our personal physicians, know.

    Why would a doctor stay? Why are we back to emergency room treatments, instead of preventative care? According to our politicians, we the people are far less important than money, and we need to be treated as dumb children. Horse pills for pandemics. What sane, competent doctor is going to put up with that nonsense for very long?

    Then there is the supposed need to remove people from our country and start wars with the money that could instead be used for our healthcare.

    2
    Reply
  7. Atwp says

    March 27, 2026 at 4:54 am

    We will see what happens. The system is broke and getting worse because of greed. Hope the situation will get better.

    2
    Reply
    • JimboXYZ says

      March 28, 2026 at 6:35 am

      I lost hope of that decades ago, that concept of “getting better” ?

      Reply

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