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Don’t Let Breast Cancer Awareness Gimmickry Detract from the Essentials: Screenings and Exams

October 10, 2019 | FlaglerLive | 1 Comment

The most eye-catching float at a July 4 parade in Flagler Beach in 2018, in recognition of breast cancer awareness. (© FlaglerLive)
The most eye-catching float at a July 4 parade in Flagler Beach in 2018, in recognition of breast cancer awareness. (© FlaglerLive)

Whether it’s pink cleats on the gridiron, pinked up fire trucks, pink ribbons, or a golf cart outfitted with giant pink boobs, as at a July 4 parade in Flagler Beach last year, to name a few of the endless gimmickry around what the  Susan G. Komen foundation calls “Pinktober,” evading Breast Cancer Awareness month has become practically impossible. But looking through the pink mist and following through on the intended message is a different story. So local organizations are still pushing the basics: awareness, yes, but exams most of all.


So in recognition of National Breast Cancer Awareness Month in October, the Florida Department of Health in Flagler encourages all women to receive regular screenings to promote early detection and treatment of breast cancer. Important advances have been made through increased awareness, breast cancer screenings and better treatments.

Carmel Frawley, ARNP for the DOH-Flagler, has focused on women’s health for more than twenty years and encourages her patients to do regular self-breast exams as a preventative measure.

“Self-exams and awareness continue to play an important role in prevention,” said Frawley.  “However, technology has made it easier to diagnose and treat breast cancer in a way we would have never imagined in the 1980s or 1990s. And all of these technological advances also mean that more women and men are surviving breast cancer.”

According to the Centers for Disease Control and Prevention, not counting some kinds of skin cancer, breast cancer is the most common cancer in women in the United States, no matter a person’s race or ethnicity. The American Cancer Society estimates 19,130 new cases are expected in Florida this year alone. In 2018, 2,955 women in Florida and 13 women in Flagler County died from Breast Cancer.

What should women do? Make “no excuses, ladies.” Women should talk to their health care provider about their individual risk factors and the frequency of receiving mammograms, as well as complete any recommended mammogram screenings. Additionally, women can lower their risk by:

  • Getting and staying at a healthy weight.
  • Being physically active.
  • Limiting or avoiding alcohol.
  • Choosing to breast-feed.
  • Quitting smoking and/or vaping.

The Flagler Health Department also participates in the Florida Breast and Cervical Cancer Early Detection Program, which makes it easier for uninsured women to get free or low cost breast and cervical cancer screenings offers provided they meet program eligibility requirements:

  • Women age 50 through 64
  • No insurance of any kind (including Medicaid, Medicare and third party)
  • Limited Income – Self declared – no verification necessary.
  • Pre-screen over the phone — 386-437-7350, ext. 3111 — or walk-in at DOH-Flagler

Clients are seen in most cases within one week. The Flagler Department of Health can provide services for 20 clients a month through the program. Women under 50 with a family history of breast cancer and/or suspicion of a lump may also be eligible. Those with private health insurance (not Florida Medicaid) should see their primary care physician for screenings. For more information about Cancer visit here.

All local governments have recognized October as Breast Cancer Awareness Month, and AdventHealth Palm Coast is continuing its tradition of leading the Pink Army every October, its signature fund-raising and awareness drive that culminates this Sunday with its 5K and 1 Mile Pet-Friendly Fun Walk in Town Center, starting at 7:45 a.m. All proceeds go toward financially supporting mammograms, breast ultrasounds, stereotactic breast biopsies, education and other specific diagnostic services to aid in the early detection of breast cancer. Pre-registration for the $35 entry fee is available here.

Last year, some 800 people took part in the event, and the Pink Army raised $16,700. “The check for $16,694, that’s the largest amount that we have had ever,” Tony Papandrea, chairman of the AdventHealth Foundation board, said in February. “It’s a 15-percent increase over 2017 and it tells me one thing – we are growing in awareness and effectiveness. People are listening and people are doing what we’re asking them to do – which is early detection, go get a screening.” The Pink Army has raised $150,000 over the years.

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Reader Interactions

Comments

  1. fourtruth says

    October 12, 2019 at 1:31 pm

    Few women question, or have questioned, what’s really behind the war on cancer and the endless calls for breast cancer awareness. Most people would be much smarter and better informed if they had awareness of what this movement or the war on cancer do NOT raise awareness about.

    Knowing that the most prominent cancer charities (Komen, American Cancer Society, etc) are large self-serving businesses instead of “charities” or that these groups suppress critical information on cancer, such as the known causes of cancer (instead they talk about “risk factors” of cancer) or that many “breast cancer survivors” are victims of harm instead of receivers of benefit, or that they’ve been intentionally misleading the ignorant public with deceptive cancer survival statistics, or that government health bodies such as the NIH are merely a pawns for corporate medicine, etc is a good start to get to the real truth (read this well referenced scholarly article’s afterword on the war on cancer: do a search engine query for “A Mammogram Letter The British Medical Journal Censored” by Rolf Hefti, and scroll down to the afterword that addresses the ‘war on cancer’).

    The recognition that breast cancer awareness was started by these business interests is another piece of the real awareness about the pink ribbon cult and the traditional war on cancer. Or that the orthodox cancer business has been denouncing, suppressing and squashing a number of very effective and beneficial alternative cancer approaches (instead they sold you the lie that only their highly profitable/expensive, toxic conventional cancer treatments are relevant). You probably guessed why: effective, safe, inexpensive cancer therapies are cutting into the astronomical profits of the medical mafia’s lucrative treatments. That longstanding decadent activity is part of the fraud of the war on cancer.

    So, raising “awareness” about breast cancer or raising funds for the war on cancer have hardly any other function than to drive more unsuspecting people into getting more expensive and unnecessary tests (think mammography) and then, often, cancer treatments (chemo and radiation therapy).

    The reality is that the war on cancer has been and still is, by and large, a complete failure (read Dr. Guy Faguet’s ‘War on cancer,” Dr. Sam Epstein’s work, or Clifton Leaf’s book on this bogus ‘war’).

    Since the war on cancer began orthodox medicine hasn’t progressed in their basic highly profitable therapies: it still uses primarily and almost exclusively highly toxic, deadly things like radiation, chemo, surgery, and drugs that have killed millions of people instead of the disease.

    As long as the official “war on cancer” is a HUGE BUSINESS based on expensive TREATMENTS (INTERVENTIONS) of a disease instead of its PREVENTION, logically, they will never find a cure for cancer. The upcoming moonshot-war on cancer inventions, too, will include industry-profitable gene therapies of cancer treatment that are right in line with the erroneous working model of mechanistic reductionism of allopathic medicine. The lucrative game of the medical business is to endlessly “look for” a cure but not “find” a cure. Practically all resources in the phony ‘war on cancer’ are poured into treating cancer but almost none in the prevention of the disease. It’s proof positive that big money and a total lack of ethics rule the official medical establishment.

    The history of the pink ribbon movement and the alleged war on cancer is fraught by corruption, propaganda, and the hoodwinking of the unsuspecting public. The entire war on cancer is a disinformation campaign. The real war is on the unsuspecting public. Does anyone really think it’s a coincidence that double Nobel laureate Linus Pauling called the ‘war on cancer’ a fraud? If you look closer you’ll come to the same conclusion. But…politics and self-serving interests of the conventional medical cartel, and their allied corporate media (the mainstream fake news media), keep the real truth far away from the public at large. Or people’s own denial or indifference of the real truth.

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