Flagler Tiger Bay Club Guest Speaker: Brian London

Flagler Tiger Bay Club Guest Speaker: Brian London on tourism economics and destination marketing. 11:30 a.m. at Hammock Dunes Club, 30 Ave Royale, Palm Coast. $35 for members, $40 for guests. Tourism is the lifeblood of Florida’s economy, driving billions in revenue, creating jobs, and shaping public policy. As the industry evolves, so do the challenges and opportunities. From government regulations and infrastructure funding to the rise of AI-driven marketing strategies, this presentation will examine how tourism influences state and local decision-making, and what the future holds for one of Florida’s most vital industries.