The News-Journal’s $120-a-year paywall for online readers follows the lead of more than 160 newspapers that have ended unlimited free access to websites to stop hemorrhaging print readers, where, most of the advertising revenue remains.
The decline, while slower than in previous years, continued at the Daytona Beach News-Journal, with average weekday circulation falling to 2.3 percent in the period ending March 31, and 1.5 percent on Sundays.
The Palm Coast Observer’s latest audit shows a weekly print run of 25,000 and a household reach in Palm Coast exceeding 60 percent, compared with the News-Journal’s daily reach of 20 percent.
The News-Journal’s losses–the paper now reaches just a fifth of Flagler households–are at odds with gains at the St. Augustine Record and an end to declines, for now, at the Orlando Sentinel and the Jacksonville Times-Union.
The News-Journal circulation has fallen by more than 41,000 copies, or 39 percent since 2005 though its recent, accelerating decline is far steeper than losses the newspaper industry is experiencing across the country.