Gone are the days when art or artists were limited to art galleries or exhibitions. Today’s artists are continuously looking for new ways to expand their reach. Obviously, with everyone taking the digital route, artists need to align their strategies to the evolving market trends to grow and succeed.
One such way is leveraging the power of social media, such as Instagram, Facebook, Pinterest, and so on, to reach the masses. But how is it helpful for modern-day artists? Let’s delve a bit deeper and find out.
Social Media- Creating a World of Opportunity For Artists
As per a survey conducted by Statista, more than 70% of respondents confirmed using Instagram to buy artwork from artists. Isn’t that a fantastic opportunity to reach a wider audience?
Remember, artists need an audience, and social media (SM) is a platform that provides them the opportunity to find their audience without leaving their studio. But that’s not the only thing that artists benefit from these SM platforms.
These platforms allow artists to stay informed about modern-day trends, and technology can influence the bottom line. Let’s not forget it’s not about creating great art alone. It’s about creating a solid brand as well.
But how to get started? Let’s find out!
Social Media Strategy to Enhance Your Online Presence
First things first, don’t spend your time scrolling through feeds all the time. You need to create art if you wish to sell one. So, start by tracking the time utilized in making the art pieces and the content calendar.
It would be better to use the right tools, such as Mac, to create your content folders and social media strategy. But make sure not to stuff your system with duplicates. You can do it using the tips provided here and save your time browsing through files.
Once you are through with a strategy, start creating art pieces. But remember, don’t create everything for social media. Have a vision and devise the strategy to make social media a part of your marketing strategy.
When it comes to SMM, the only thing that works is authenticity and uniqueness. So, be prepared to entice your audience through your art. Also, every artist has a different story. Take advantage of that fact and create a storyline that engages well with your audience.
If you keep on providing value, nothing can stop you from becoming your audience’s favorite.
To Sum it All
Social media is a great platform that’s helping everyone. Be it businesses, influencers, artists, or others. It’s allowing them to make a place for themselves in a cost-effective manner.
If you are an artist trying to mark, use this tool to improve your skills, meet your peers, and gain insights to craft a successful journey for yourself.
Note: Optimize your content calendar every month and generate ideas that will help you expand your presence significantly.
So, tell us, how are you using this platform to market your brand or art? Did it help you to discover your talent?