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Town Center Developer Palm Coast Holdings Will Close By March and Sell Assets

| February 1, 2017

palm coast holdings

Palm Coast Holdings exits. (© FlaglerLive)

Palm Coast Holdings, successor to ITT and developer of Town Center and Palm Coast Park, will close its office permanently on March 31, 2017. The decision was made recently and unexpectedly, by Palm Coast Holding’s parent company. Seven employees will be affected. Allete’s Florida assets will be managed for sale by the Carter Douglas Company.


Palm Coast Holdings is controlled by Allete Properties LLC, a wholly owned subsidiary of Allete, Inc., a Duluth, Minnesota based company that also owns Minnesota Power, which provides electric utility service to northern Minnesota.

As of the end of 2015, Allete owned 72 percent of the assessable land in the Town Center District, the same as at the end of 2014, and 89 percent of the assessable land in the Palm Coast Park District, down from 93 percent at the end of 2014, according to Allete’s 2015 annual report. “At these ownership levels, our annual assessments related to capital improvement and special assessment bonds are approximately $1.4 million for Town Center and $2.1 million for Palm Coast Park,” the report stated. “As we sell property, the obligation to pay special assessments will pass to the new landowners.”

In 1996, Palm Coast Holdings company first acquired property in Flagler County from ITT, including developed residential lots, developed and undeveloped commercial and industrial parcels and approximately 13,000 acres of agriculturally zoned property. In 1999 and 2000, the company acquired an additional 6,800 undeveloped acres in Flagler County and in 2001, it acquired another 6,400 undeveloped acres in Flagler County and Volusia County.

Palm Coast Holdings disposed of the residential lots and concentrated on planning, entitling and site development of large commercial and mixed-use developments, primarily Town Center and Palm Coast Park. Both projects were stalled by the real estate crash a decade ago. By 2009, Palm Coast Holdings was informed that Allete would make no further investments locally.


Town Center’s Marketing Video

Palm Coast Holdings began efforts to sell local assets, which by this time, also included two Volusia County assets: Ormond Crossings, an expansive multi-use master planned community straddling Interstate 95 south of U.S. 1, and a 1,890-acre wetlands mitigation bank (Lake Swamp Mitigation Bank). Ormond Crossings was titled under Tomoka Holdings LLC, another Allete subsidiary not to be confused with Consolidated Tomoka Land Company.

Efforts to sell were hampered by the high book value of the assets until 2015, when Allete wrote down the assets by $50 million. Both Volusia County assets were sold in 2016, reducing Allete’s local assets by about 50%.

Allete created several subsidiaries in Flagler and Volusia Counties. Palm Coast Holdings is the brokerage arm and holds some land in Town Center. Other subsidiaries’ primary role is to hold assets. Among them are Florida Landmark Communities LLC, Palm Coast Land LLC, Allete Commercial and Tomoka Holdings.

Town Center

Town Center is a 1,557-acre mixed-use master planned development begun more than ten years ago. Development of Town Center stalled with the onset of the Great Recession and accompanying real estate crash. However, several perimeter sections have been successfully developed. Healthcare and elderly care facilities dominate Town Center’s east side, “big box” retail (anchored by Target) occupies the southwest section (at Belle Terre at SR 100), and a Publix-anchored plaza on Belle Terre thrives at the west entrance to Town Center.

An Epic Theater, a large commercial office building and a charter school were lonely sentinels in the project’s interior until joined by Palm Coast’s new City Hall in 2016. Regional builder ICI Homes has put several residential Town Center parcels under contract. These parcels will likely be developed as town homes, row homes or patio homes. The additional rooftops will likely spur renewed commercial development in Town Center.

Palm Coast Park


Palm Coast Park’s Marketing Video

Palm Coast Park consisted of 4,700 acres on either side of US Highway 1 between Palm Coast Pkwy and Old Kings Rd. Like Town Center, Palm Coast Park is a mixed-use master planned community. Anyone driving along this stretch of US 1 will notice the multi-use paths with attractive wooden walkovers wetlands on either side of the highway, but little else. The project is primed to take advantage of the projected commercial development expected over the next five to ten years along the US 1 corridor.

Allete has substantial commercial and residential-entitled holdings between Colbert lane and Roberts Road and along Seminole Woods near the Flagler Executive Airport.

Behind the Decision

While painful for the affected employees, upcoming changes will likely have a positive impact on Flagler County. Allete’s exit is not based on a fundamental weakness in the local economy. The decision was made by an out-of-state company that has not visited Palm Coast in years.

Ironically, it is not the first time an energy company’s subsidiary has left Flagler County. Landmar Group, purchased Grand Haven from Lowe Development at the turn of the century. They subsequently purchased three local golf courses (The Grand Club) and began to develop Grand Landings, a residential development south of the Flagler County Executive Airport. Landmar was a subsidiary of Crescent Resources, the real estate arm of North Carolina-based Duke Energy.

Before Landmar and Crescent Resources were forced into bankruptcy by the real estate crash, Duke divested itself of 51% of Crescent Resources. Why? Because the real estate company had been too profitable. It was upsetting Duke Energy’s income statement and therefore placing Duke Energy’s classification as an “energy” company at risk. A change in classification would have negatively affected Duke’s ability to sell bonds. Hence the divestiture. We may never know what was behind Allete’s decision.

Real estate investors are used to seeing developers come and go through the life of a large project. Over the life of Palm Coast, there have been several ups and downs, though none like the Great Recession. Investors’ capital either gains leverage or loses leverage as the business cycle rises and falls. These fluctuations are predictable, like death and taxes, but their timing is not.

GoToby.com believes that Flagler County’s economy and its real estate market have moved into a very positive phase, one likely to last three to five years or more. This new growth will be driven by end-user residents, the products of a steadily growing population, rather than the speculators that spawned the housing bubble.

Palm Coast Holding’s successor will benefit for two reasons; 1.) Their timing will be excellent, and 2.) Their cost basis will be lower than Allete’s, giving them an opportunity for substantial return on their investment. Think of it as turning over old, tired capital in favor of new, fresher capital, not unlike the way farmers plow last year’s crop under to enrich the soil to nurture next year’s crop.

–Toby Tobin, GoToby.com and FlaglerLive

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4 Responses for “Town Center Developer Palm Coast Holdings Will Close By March and Sell Assets”

  1. Vincent Neri says:

    I watched the marketing video on Palm Coast Town Center. My question is does the video match what we ended up with?

  2. RayD says:

    Last one out, turn out the lights. Sugar coat it as you like, but this is a major investor and land owner that has cut and run.

  3. Chris says:

    When you have a city council and a population that shuts out any type of growth, what can you really expect? The developer was absolutely right to pull out. You want a sustained population? Welcome companies and growth, don’t shut them down. Get all of your ducks in a row and you can have a thriving town center, but until then, vote out the city council members and those that want Palm Coast to stay the same for people who welcome economic diversity.

  4. JM says:

    Chris thank you for allowing me to not have to type much. You took the words right out of my thought process. Well said man. Was Flagler county the same county as Footloose? Not allowing a place as beautiful as this to grow is such a shame, it really is.

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